Over the past twenty years cultural resources and culture-led regeneration strategies have played a crucial role in the transformation of many European post-industrial cities. Such approaches to local development have been closely linked to economic competitiveness, attraction of investment and cultural tourism flows, and they can now benefit of additional smart innovation. The international debate on Wednesday 22nd will tackle the challenges and the benefits of adopting smart cultural planning approaches in relation to both the local cultural ecology and the quality of the urban environment.
The discussion will be guided by international case studies of places that have put emphasis on culture as a driver of change such as: Matera (currently preparing to become European Capital of Culture in 2019), Taranto and their recent experience of launching an International Ideas Competition to create a future vision of the old Town; then Amsterdam and Prague (both with a long standing experience of mobilising culture for local development). The event will kick off with a short introduction by Lia Ghilardi (funder and director of NOEMA, she is an internationally recognised expert in cultural planning) who will also moderate the discussion.